Brick-and-mortar stores have tremendous value. How you market yours relies on coming up with the best and most profitable ideas. Whether you own a single retail store or a chain, marketing basics still apply. With online marketing and e-commerce trends influencing the modern customer, there are many successful strategies to choose from.
Here are the best marketing ideas for stores.
Keep Accurate and Active Profiles Online
Across social media, Google Business Profiles, and local listings, ensure you have posted accurate contact information and that these profiles are active. Digital marketing automation software can monitor these profiles and ensure you’re given the tools to keep your presence active.
Integrate Online With Your Brick-And-Mortar
Set up a website that features your products. Let customers order online for in-store pick-up or browse product specs. Integrating e-commerce with your brick-and-mortar store will likely increase sales and support store growth.
Let Customers Relate to Your Story
Tell your story. Build real connections with those who can relate. When you tell your brand’s story, it’s also an opportunity to show your values and for a customer to see how well you align with their beliefs. Throughout your marketing, tell this story as clearly and concisely as possible.
Digital Signage Creates an Immersive Experience
In-store digital signage can attract the eye, engage the customer, and highlight promotions or special deals. Think about replacing traditional ads or paper-based banners with high-quality digital signage solutions. Moving graphics, pictures, and videos make your marketing efforts look much more exciting. You can use digital signage software to design and manage your campaigns.
Leverage Your Social Media
No matter what you sell, your audience is on social media. Leverage your social profiles with coupons and deals for followers, product announcements, unboxing videos, customer shout-outs, contests and sales promotions, and paid ads. This is a huge opportunity to engage.
Highlight What Will Close Your Target Customer
Use in-store signage, shelf tags, and retail displays to highlight prices, product details, and other information that could lead to a sale. Focus on what will most likely close your target customer based on their values.
Refine a Pricing Strategy
Your prices must be right for your customers. Prices should be lowered, and customers won’t come. A price that is too low will mean the product gets sold quickly or is entirely avoided by people unsure about why prices are as low as you’ve set them. Do not turn away revenue or clients. Find the right pricing strategy.
Promote Your Loyalty Program
Loyalty programs are an excellent promotional idea for fostering customer loyalty, collecting demographic information, and inputting past customers into email marketing campaigns. They’re also a way to make your customers happy with discounts and freebies that resonate with them.
Targeted Personalized Email Marketing
Emails are a direct route to the customer. A personalized email cuts out the middleman-targeted emails based on shopping habits and customer data. Do not send irrelevant messaging to your customers. Segment them and send each down the best sales funnel.
Create an Amazing Window Display
For individuals walking past your storefront, a stunning window display can entice potential customers to walk in. Highlight the best products in your entryway and window. Highlight an incentive, such as a 50% off sale. Set your messaging in your store’s unique tone and style as well.
Keep Your Store Layout Stylish and Minimalist
The entirety of your store is a chance to market. Your store’s layout should be dressed in colours, tones, and images that reflect your brand. The layout should also be minimalist by design and uncluttered so that your marketing is front and center in anyone’s mind.
Feature Your Most Premium Products
Unless your selling point is ‘cheap products,’ aim to advertise your most premium offerings. Advertise the products that look the best, and that will give you the most profitability. You may want to combine higher-end products with discounts and promos. This will attract buyers searching for the best products while capturing those looking for deals.
Give Your Customer a Reason to Stay
Give customers a reason to return to your store. Whether offering free coffee, more personalized services, a sitting area, or something else, the longer you have someone’s attention, the more likely they will buy. Market to your customers’ comfort.
Use Sense of Urgency in Your Marketing
A sense of urgency is a psychological concept that encourages people to buy because they feel there’s a limited window. A single-day sale, items with limited availability, in-store coupons, and more are all ways to get customers through your door.
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