A move to market University’s products
Logo Brands has entered The University of Washington multi-year exclusive agreement. Effective Jan. 1, 2021, this partnership grants Logo Brands exclusive rights to manufacture, produce, and distribute the University of Washington Husky tailgate and outdoor lifestyle products across multiple retail channels.
The product line covered in the agreement includes tents and canopies, chairs and leisure seating, stadium seats and cushions, tables, coolers, and portable furniture. With these products, Logo Brands aims to develop programs that will grow and impact its retail presence.
“Our goal is to consistently service our university partners, customers, and retailers at the highest level. We are excited to be able to grow our partnership with this great university,” stated Kris Talley, Vice President of Sales at Logo Brands.
Samantha Harasen, Associate Director, UW Trademarks & Licensing says they are excited about this strategic partnership and the increased opportunities it brings for a deeper level of brand engagement.
Mission To be a paragon
Logo Brands began in 2000 by shipping tailgate chairs from a garage just outside of Memphis, Tennessee. In less than a year, the company moved into its first warehouse. Logo Brands is now a leading manufacturer of officially licensed products for more than 450 teams and organizations including collegiate, NFL, MLB, NHL, NBA, MLS, and NASCAR. Washington as its newest program, Logo Brands currently has exclusive partnerships with 17 universities across the United States.
With over 57,000 students, 4,300 faculty, and countless fans, the University of Washington has created a loyal customer base for licensed Huskies branded products. They are committed to making sure merchandise featuring their marks is produced in a socially responsible manner. Their vision is “to become one of the nation’s most recognizable institutions with an image that reflects the world-class learning, research, and achievement of the University of Washington. Utilize the name and image of the institution to further support the challenging educational environment informed by cutting-edge scholarship.”
